White Associates Logo

What Is Your Home Value?

Selling your home may be one of the most significant financial decisions you make during your lifetime.  For that reason, it is absolutely vital that you select the right agent.  Successful results stem from a successful partnership between the home owner and listing agent.

The successful sale of your home depends on three key factors: Presentation, Promotion and Pricing. If any of these factors is out of alignment, your home’s marketing time frame will be extended, ultimately imposing adverse effects on value.

Presentation: Properly prepare the home by eliminating known objections and accentuating highlights to attractively appeal to a large buyer pool.

Promotion: Design and implement a comprehensive, customized marketing campaign that exposes the property locally, nationally and internationally in print and online

Pricing: Employ an accurate list price strategy that generates viable interest in the shortest time possible When your home shows well, is priced accurately and is skillfully marketed, you can expect significant activity



Please enter your name.
Please enter a valid phone number.
Please enter a message.

Your home value

Your Pricing Strategy Matters!

Based on various philosophies on pricing, sellers traditionally employ one of three strategies:

Aggressive Pricing Strategy:
Aggressive pricing is employed when a property is priced at or above the upper end of the reasonable and defensible price range of value (typically 15% or more above fair market value).

Event-Based Pricing Strategy
Event pricing is utilized when a certain life event prompts a more immediate sale. This is not necessarily a wholesale pricing strategy; rather, this approach employs a price at the lower end of the reasonable and defensible range of value, which immediately garners attention from a large pool of buyers.

Fair Market Value Pricing Strategy:
Fair market value is the price that a property sells for on the open market between a willing buyer and willing seller with neither being required to acquiesce and both having knowledge of relevant facts.