Your Home Value

Based on various philosophies on pricing, sellers traditionally employ one of three strategies:

Aggressive Pricing Strategy: Aggressive pricing is employed when a property is priced at or above the upper end of the reasonable and defensible price range of value (typically 15% or more above fair market value).

Event-based Pricing Strategy: Event pricing is utilized when a certain life event prompts a more immediate sale. This is not necessarily a wholesale pricing strategy; rather, this approach employs a price at the lower end of the reasonable and defensible range of value, which immediately garners attention from a large pool of buyers.

Fair Market Value Pricing Strategy: Fair market value is the price that a property sells for on the open market between a willing buyer and willing seller with neither being required to acquiesce and both having knowledge of relevant facts.

Our ListingsSold Properties


Our proprietary valuation system employs two distinct analyses and numerous variables to achieve unambiguous, defensible pricing that strengthens our position when marketing and negotiating the sale of your home.

  • 1


    This widely-utilized approach provides a baseline of value by comparing the subject property to relevant available and recently sold homes on a price per square foot basis.

  • 2


    This unique method separates the land and structural values of a property.

  • 3


    An accurate list price generates viable interest in the shortest time possible.

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